Brands are buying news

As a football-fan I am always looking for updates and news of football. Websites like vi.nl and voetbalzone.nl are covering football news around the globe almost 24 hours a day. As mentioned before in a previous blog, the relevance and the reliability of the presented news are sometimes doubtful. Not only because the reliability of the news but also the source of the news can be controversial. Today I found a good  example of directed news on an official Ajax fan-website . So who is really making the news? Independent web-editors or powerful brands?